In the continuing education course "Advanced SEO Seminar and Training", you learn how to develop effective SEO strategies for various business models, including B2B, brands, and e-commerce. The course covers the relevant aspects of a successful SEO strategy and teaches advanced techniques for analyzing and optimizing websites.
An important part of the training is conducting SEO audits using tools like Google Search Console and Sistrix. You learn how to perform detailed analyses to understand a website's performance. Workshops on competitive analysis as well as insights into Google Core Updates and the E-E-A-T concept deepen your understanding of current SEO developments.
The deep dive into SEO tools enables you to apply expert filters and advanced configurations in tools like Screaming Frog and Sistrix. These skills are essential for identifying and resolving technical challenges.
Furthermore, the course offers insights into the role of artificial intelligence in SEO. An understanding of the history of content optimization and the use of AI at Google help you optimize content even more precisely. Workshops on creating and analyzing titles, descriptions, and structured data round out the offering.
The training also offers an intensive examination of technical search engine optimization, for example through understanding crawling and indexing processes. You learn how to address issues like duplicate content and correctly use HTTP status codes.
Another focus is on the importance of links in SEO. You learn how to audit your link profile and optimize internal linking.
Central SEO KPIs and their analysis ensure a well-founded success assessment, with the training providing practical knowledge and answering your specific questions. With a maximum of 15 participants, individual support is provided, supported by extensive materials.
The continuing education course is certified and can be state-funded. It is ideal for anyone who already has basic SEO knowledge and wants to take it to the next level. With a 98% recommendation rate, it promises sustainable skills and the ability to effectively integrate SEO into your digital marketing strategy.