In the Technical SEO Seminar you learn comprehensive basics and advanced techniques of technical search engine optimization, which are crucial for improving a website's visibility and indexing performance. The seminar covers various topics such as crawl and indexing management, technical SEO in connection with web technologies, implementation and optimization of structured data, source code optimization, and Core Web Vitals optimization. Additionally, specific challenges during an SEO relaunch are addressed and tools for technical SEO audits are presented.
Key learning content includes identifying and fixing crawling errors, efficiently managing the crawl budget, implementing canonical tags and hreflang attributes to control indexing and avoid duplicate content. Optimizing HTTP protocols for better website performance and correctly analyzing and integrating structured data also play a central role. The course uses practical workshops to apply the theory, such as analyzing XML sitemaps with the Screamingfrog tool.
Attending the seminar offers numerous benefits. Participants benefit from practical knowledge transfer and have the opportunity to clarify their specific questions. Since the event is limited to a maximum of 15 participants, individual learning success is promoted. Additionally, the lessons are ISO 9001 certified and have a high recommendation rate of over 98%. The course can be used as part of a more comprehensive continuing education program to become a Certified Digital Marketing Manager and offers flexible booking and cancellation options.
Interests participants should bring include an affinity for search engine optimization and a certain technical understanding of web technologies, as well as the willingness to engage intensively with specific SEO tools and methods. The ability to relate technical details to user-friendliness and findability in search engines will also be beneficial.
Overall, the seminar is particularly valuable for marketing professionals, web developers, and SEO specialists who want to expand their technical skills and stay informed about the latest developments in the SEO landscape to significantly improve their website operations.