In the Google Analytics 4 seminar, you will learn how to fully leverage the potential of the web analytics tool Google Analytics. You will get to know terms and technical background and how to prepare for the analysis. The seminar teaches you how to efficiently set up a Google Analytics account by managing properties and profiles and thus applying tailored goal, filter, and segmentation options.
A central element of the course is learning the Google Analytics user interface. You will be enabled to correctly read and interpret key figures and metrics, so that you can understand even complex reports in detail. These reports show you the strengths and weaknesses of your website and marketing channels, enabling a step-by-step optimization of your online offering.
A special focus is on the advanced possibilities through AI-powered analyses in Google Analytics 4. You will learn how AI-based prediction models can support your marketing decisions by identifying audiences that show the highest readiness to act.
Participating in this seminar offers you numerous benefits: You will be able to interpret the most important key figures and thus achieve effective optimization of your website. This helps you to steer visitors in a targeted manner and make online marketing campaigns measurable. In addition, by customizing individual reports and segments, you can perform specific analyses tailored to your needs.
If you are interested in web analytics and online marketing and want to deepen this know-how, the seminar is ideal for you. It is aimed at both beginners and advanced learners who want to expand their knowledge of Google Analytics 4. By participating, you will gain in-depth insights from certified Google Analytics experts who will help you make data-driven decisions for your company or project.
In summary: This continuing education course offers you the opportunity to professionalize your skills in data analysis and thus significantly increase the performance of your website and campaigns.
