In the continuing education course "Google Tag Manager Seminar & Schulung", you learn how to effectively use a tag management system (TMS), particularly Google Tag Manager (GTM). The seminar covers the basics of tag management, including how GTM works and its benefits, as well as the steps to create a GTM account. It covers important concepts and terminology such as dataLayer, Workspaces, Tags, Triggers, and Variables.
You learn about the technical functioning of GTM, what a container is, and gain insights into managing a GTM account. In practical workshops, you set up a GTM account and perform initial configurations.
A focus is on implementing workflows in GTM, with an emphasis on Variables, Triggers, and Tags. Best practices for tag implementation are presented, and you develop both built-in and custom variables.
The seminar also covers quality assurance and debugging. You learn to understand debugging processes in GTM and to use alternative tools for troubleshooting.
The course also offers in-depth knowledge of Tags, Triggers, and Variables, as well as their application for measuring user interactions such as button tracking, scroll tracking, and implementing Facebook Pixel and form tracking.
Another important aspect is understanding and using the dataLayer, an essential component of GTM for data management, with instructions on analyzing and applying dataLayer pushes.
The continuing education course ends with a summary and an outlook on best practices for teamwork in GTM projects and the use of tools, templates, and plug-ins. You receive extensive materials for follow-up and additional resources on Google Tag Manager.
This course is particularly advantageous as it is offered in certified MBA quality and boasts a high recommendation rate. With a maximum of 15 participants, an intensive learning experience is guaranteed, where even specific questions are answered in a practical manner. You have the opportunity to supplement the continuing education with the Certified Digital Marketing Manager and benefit from flexibility regarding cancellation and transfer of participation. In addition, due to ISO 9001 certification, government funding is possible.
You should have a basic interest in digital marketing and web analytics to be able to effectively use the benefits of GTM.
