The seminar "Online Marketing Recht" offers a comprehensive continuing education on the legal aspects of online marketing. It covers a variety of topics that are particularly relevant in the fast-paced digital environment. A central focus is on the General Data Protection Regulation (GDPR), where participants learn which personal data is legally relevant, what fines may be imposed, and how to obtain legally secure consents.
This continuing education is particularly valuable because it not only covers the basics but also addresses current developments and court rulings that affect online marketing. Practical tips on privacy policies and cookie management are part of the program, as are the legal framework conditions for using technologies such as Google Analytics and social media platforms.
Another module is dedicated to the AI Act, which introduces new regulatory requirements for the use of artificial intelligence (AI) in marketing strategies. Here, participants learn how AI systems are classified, which legal aspects must be considered when using AI in content creation, and how to address copyright challenges.
In addition, the seminar covers legal aspects of email marketing practices, the use of customer data in CRM systems, and cooperation with service providers. Participants learn how to avoid warnings, ensure data protection when generating email lists, and design contractual agreements in a legally secure manner.
The benefits of participating in this seminar are manifold: It offers the opportunity to inform online marketing actors about legal requirements in order to prevent legal problems and sanctions. The continuing education is of high quality, certified according to ISO 9001, and is highly recommended due to its practical relevance and the opportunity for active participation. It is aimed at individuals interested in digital marketing strategies who wish to operate in a legally secure environment.
The seminar also offers the flexibility to cancel free of charge up to 14 days before the start and provides comprehensive materials for review. Funding opportunities through state support are also available, making it an attractive investment in your own skills.