The eMBIS seminar "AI in Online Marketing" is designed as a compact 1-day training. You get an overview of the most important application areas of AI in marketing and the current tool landscape. Using practical examples, the trainer shows how AI is used in B2B and B2C marketing.
A large block focuses on prompting. You learn the two levels: user prompt and system prompt. In addition, there are the seven building blocks: role, context, task, style, limitation, format, and examples. Structured prompts with Markdown ensure that templates remain reusable. In a practical exercise, you develop your own prompt and test it.
Then it moves on to the areas of application. Topics include image, design, and website, plus audio and music with text-to-speech and custom jingles. For video, AI avatars and automatically created explainer videos are on the agenda. In the marketing part, it covers content creation, display ads, and social media posts.
Law and responsibility are not neglected. The seminar covers copyright and personality rights, deepfakes, personal data, and the European AI Act with its risk classes. Also internal compliance rules for the use of AI in the company are a topic. Finally, it covers hallucinations, bias, and the limits of AI.
The schedule is manageable. The online variant runs from 9 a.m. to 4 p.m. via Zoom, and groups are limited to a maximum of 12 participants. It is intentionally not recorded. All participants receive digital accompanying materials as PDFs, depending on the topic with checklists and work aids.
The training is aimed at marketing and communication professionals, agencies, freelancers, and managers. You don't need any special AI or programming skills. At the end, you receive a personal eMBIS participation certificate and an Open Badge. Trainer Stefan Ponitz leads the day.
The provider assigns the seminar to AI competence according to Article 4 of the EU AI Regulation. Open dates are available exclusively live-online. eMBIS offers in-person only as part of in-house training.
