In the continuing education course "ChatGPT-Prompting Seminar: Tools und Anwendungen im Onlinemarketing," you will learn how to effectively use ChatGPT's capabilities in your professional environment. The course provides you with a comprehensive introduction to using ChatGPT, focusing on so-called prompting—the ability to formulate structured and thoughtful instructions for the AI to achieve optimal results.
A key component of the seminar is the application of structured prompts. You will learn how to maximize ChatGPT's performance through precise and well-structured commands. This is particularly beneficial in online marketing, where fast and accurate text generation is required, whether for creating content, analyzing data, or developing innovative marketing strategies.
Additionally, the seminar covers tools like DALL-E and MyGPT, which offer you advanced possibilities for visual and textual creativity. With DALL-E, for example, you can create AI-generated images that can enrich your marketing campaigns. MyGPT provides personalized customizations of ChatGPT, which is especially useful for addressing your company's specific requirements.
Another advantage of taking this course is that you gain valuable knowledge about the future of artificial intelligence and its impacts. This knowledge can help you identify trends early and better prepare for technological changes.
The continuing education course is completed in just two days and offers you compact, practical knowledge. This makes it ideal for professionals who want to expand their skills in a short time. Interested participants should bring a certain interest in technology and online marketing to best apply what they learn in practice.
Through the seminar, you can gain a decisive competitive advantage by learning how to use AI technologies strategically and efficiently in your company. So, if you want to keep up in the dynamic world of online marketing while seizing new opportunities, this continuing education course might be just right for you.
