In the continuing education course "Understanding, Implementing, and Using AI" by OMR Academy, you gain comprehensive expertise in artificial intelligence that covers both technological and cultural as well as organizational aspects. The course is divided into three main lessons that build on one another and highlight different facets of AI usage.
The first lesson provides an introduction to the world of AI, explaining basic terms and concepts as well as how technologies such as generative AI and Large Language Models (LLMs) work. A key component of this lesson is the examination of ethical issues, regulations, and data protection to ensure the responsible use of AI.
The second lesson deals with implementing an AI culture in the company. Participants learn how AI can change the working world and why change management and leadership styles are crucial in an AI-driven environment. The goal is to equip participants with the tools to successfully launch AI projects and develop a long-term, future-proof AI strategy.
The third lesson focuses on practical application knowledge in the areas of prompt engineering and content creation with chatbots. Using practical examples and use cases, participants learn how to work efficiently with chatbots and use them for creating content and automating tasks.
The continuing education course is supplemented by live sessions in which experts give lectures and provide practical tips on various marketing topics. These interactive sessions offer participants the opportunity to ask questions and further deepen their knowledge.
Participating in this continuing education course offers numerous advantages for individuals and companies. It helps you expand your own skills in dealing with AI and prepare your company for the future. This continuing education course is ideal, especially for those who are interested in technological innovations and want to optimize business processes through the use of AI. However, the course requires an interest in the topics of technology, cultural change, and corporate strategy.
Overall, the continuing education course offers a holistic approach to using AI by combining technical knowledge with organizational and ethical considerations to promote sustainable and responsible AI implementations.



