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Understand, implement, and use AI

The online continuing education course „AI Fundamentals“ from OMR Academy helps you acquire essential knowledge about artificial intelligence and understand its diverse applications in the company. You learn to view AI not only as a technology but also as a cultural change and gain insights into organizational and operational aspects. Perfect for a successful start into the world of AI.

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Understand, implement, and use AI Overview

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Start and Duration
  • Duration approx. 10 hours.
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Funding
  • This continuing education course is certified by the ZFU and can be funded by your employer.
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Target Group
  • The target group is professionals who want to further their education in AI and expand their knowledge.
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Admission Requirements
  • Interested individuals who want to use artificial intelligence or build appropriate structures in their company or team can sign up. No prior knowledge or technical understanding is required, as all content is taught from the ground up. Access to a chatbot like ChatGPT, Gemini, or Perplexity is recommended to be able to apply what you have learned directly.
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Certificate
  • OMR certificate
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Language
  • German

About this online course

Basic information

In the continuing education course "Understanding, Implementing, and Using AI" by OMR Academy, you gain comprehensive expertise in artificial intelligence that covers both technological and cultural as well as organizational aspects. The course is divided into three main lessons that build on one another and highlight different facets of AI usage.

The first lesson provides an introduction to the world of AI, explaining basic terms and concepts as well as how technologies such as generative AI and Large Language Models (LLMs) work. A key component of this lesson is the examination of ethical issues, regulations, and data protection to ensure the responsible use of AI.

The second lesson deals with implementing an AI culture in the company. Participants learn how AI can change the working world and why change management and leadership styles are crucial in an AI-driven environment. The goal is to equip participants with the tools to successfully launch AI projects and develop a long-term, future-proof AI strategy.

The third lesson focuses on practical application knowledge in the areas of prompt engineering and content creation with chatbots. Using practical examples and use cases, participants learn how to work efficiently with chatbots and use them for creating content and automating tasks.

The continuing education course is supplemented by live sessions in which experts give lectures and provide practical tips on various marketing topics. These interactive sessions offer participants the opportunity to ask questions and further deepen their knowledge.

Participating in this continuing education course offers numerous advantages for individuals and companies. It helps you expand your own skills in dealing with AI and prepare your company for the future. This continuing education course is ideal, especially for those who are interested in technological innovations and want to optimize business processes through the use of AI. However, the course requires an interest in the topics of technology, cultural change, and corporate strategy.

Overall, the continuing education course offers a holistic approach to using AI by combining technical knowledge with organizational and ethical considerations to promote sustainable and responsible AI implementations.

Contents:

  • Dive into the fascinating world of artificial intelligence and discover what it can do.
  • Learn how AI is revolutionizing the working world and develop your own AI strategy.
  • Master the art of prompt engineering and work efficiently with chatbots (GPTs)!

Who offers this course?

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OMR Education is a professional continuing education platform focusing on online marketing and digital business. It offers flexible, practice-oriented e-learning courses, online seminars, and subsidized continuing education programs developed by over 500 digital experts. With an innovative learning concept that combines live sessions, Q&A, community exchange, and on-demand access, OMR Education enables working professionals to continue their education independently of time and place. The courses convey current expert knowledge, promote sustainable learning, and offer recognized certificates.

OMR Education contact information

  • Email: education@omr.com

  • Address: OMR Education GmbH, Lagerstraße 32, 20357 Hamburg

  • Help page

Understand, implement, and use AI Pricing

Prices updated in August 2026

E-learning course

699 €

The online continuing education course costs 699€. Invest in your future and expand your skills.
  • E-learning on the interactive online campus
  • 100% online with practical assignments
  • Videos
  • Quiz
  • Final test and support by OMR
  • various checklists
  • Templates
  • Downloads
  • AI learning assistant for individual questions.

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