121Watt

Seminar and training on AI in the company

The online continuing education course 'Artificial Intelligence in the Company' offers you comprehensive knowledge about AI potentials and their implementation in your business in two days. You learn technical basics, ethical and legal aspects. Discover use cases in marketing, sales, and data science and develop tailored AI scenarios for your company. No prior knowledge is required; the course is aimed at B2B and B2C companies.

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Seminar and training on AI in the company Overview

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Start and Duration
  • Duration not known
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Funding
  • Educational leave or a continuing education bonus can be requested from the employer. Government funding options: education checks from the federal states, tax benefits for self-payers, funding from the Bundeswehr career development service.
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Target Group
  • The target group includes executives and managers from marketing, performance marketing, web analytics, agencies, content marketing, PR, business development, strategy, and non-profit organizations.
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Admission Requirements
  • No specific prior knowledge required.
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Certificate
  • 121WATT certificate of participation
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Language
  • German

About this online course

Basic information

The seminar and training on Artificial Intelligence (AI/KI) in the company provide comprehensive knowledge about the basics, application possibilities, and implementation strategies of AI technologies. Participants receive a broad overview of the history and the most important terms of AI/KI up to deep learning. Practical functionalities of current AI technologies are presented, along with an overview of the platforms of the major providers, including their advantages and disadvantages.

A central topic of the seminar is the use of AI in companies. Participants learn how AI-driven business models work and where AI is most effectively used in everyday business, based on best practice examples. A practical exercise promotes understanding of which areas of your own company could benefit the most from AI.

Another focus is on conversational AI and its application possibilities. Participants learn how to develop a chatbot and what success factors to consider. AutoML (Automated Machine Learning) is covered, with practical examples of its use in data analysis, such as evaluating customer feedback. Here, the evaluation of AI results using metrics for error assessment is also practiced.

Explainable AI, which ensures the traceability of AI results, is also discussed. Participants discuss how these transparent AI approaches can be used in various use cases.

A crucial section deals with the implementation of AI technologies in the company. The potential benefits, as well as the legal, ethical, and organizational risks, are highlighted. Various introduction strategies are presented to support companies in the successful implementation of AI.

The continuing education requires active participation and is aimed at people who have an interest in modern technology and its application in a business environment. The benefits of this training lie in the practical transfer of knowledge that can be directly implemented in your own company. After completion, participants are better able to plan and execute AI projects, which can lead to efficiency gains and innovative approaches in the company.

By signing up for the interested persons list, potential participants receive information about the next available dates and can thus invest in their continuing education in good time.

Contents:

  • What exactly is AI? Learn more about the history and definition of the most important terms from AI to Deep Learning.
  • What can AI do today? We give you an overview of the most important functionalities.
  • Learn everything about the platforms of the major players and understand their strengths and weaknesses.
  • Live: We test AI services.
  • What does AI bring? Dive with us into the world of AI-driven business models.
  • Where is AI used in companies? We show you the most important and relevant areas of application using best practice examples.
  • Exercise: Areas of application in your company – where does the greatest benefit arise?
  • What is meant by Conversational AI and what are currently the most important areas of application in companies?
  • Become familiar with concrete application examples, acceptance criteria, and success factors.
  • Exercise: How do I build a chatbot?
  • Outlook: Where is the journey heading?
  • What is meant by AutoML?
  • Learn about important and relevant areas of application in companies using practical examples.
  • Example: How can you evaluate customer feedback?
  • How do I evaluate the results? Together we work out important metrics for error evaluation.

Who offers this course?

121Watt
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121WATT is a leading provider of digital marketing continuing education, focusing on practical seminars and courses. With over 70 different topics, 121WATT covers all relevant areas of digital marketing and management. The seminars are led by renowned experts from the field and are part of the MBA Digital Marketing at the state university OTH Amberg-Weiden. 121WATT offers on-site seminars as well as all courses as webinars / online courses.

121WATT contact information

  • Email: info@121watt.de

  • Address: Gesellschaft für neue Medien, Planegger Straße 15, 81241 München

  • Help page

Seminar and training on AI in the company Pricing

Prices updated in February 2025

Live online

995 €

The online continuing education costs as a webinar: 995€ plus VAT. Discover innovative AI strategies!
  • More than 98% recommendation rate
  • Seminar in certified MBA quality
  • Also bookable as part of our continuing education to become a Certified Digital Marketing Manager
  • Maximum 15 participants for your learning success
  • Comprehensive materials for review
  • Flexibility: free cancellation up to 14 days before the seminar and transferable at any time
  • Funding option: certified according to ISO 9001
  • government funding possible.

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