The online continuing education course from OMR Academy enables you to acquire in-depth knowledge of search engine advertising. With Google Ads, you learn to specifically increase your company's visibility and effectively reach your target audience. Perfect for anyone who wants to make a decisive difference in digital marketing.
This continuing education course is certified by the ZFU and can, if applicable, be funded via the Qualifizierungschancengesetz (QCG).
Target Group
Target group: Marketing enthusiasts, entrepreneurs who want to use Google Ads effectively.
Admission Requirements
To participate in the course, you should be willing to work with Google tools like Google Ads or transfer this knowledge to your own tools. Additionally, a basic understanding of Google as a search engine is beneficial. These prerequisites make it easier to get started in search engine marketing.
Certificate
OMR certificate
Language
German
About this online course
Basic information
In the continuing education course "SEA & Google Ads", knowledge is imparted that enables you to effectively increase the visibility of brands or companies using Google Ads. The course is ideal for those who want to stand out in digital marketing and specifically address their target audience.
The continuing education offers benefits such as improved visibility in search engines, targeted addressing of the desired target audience, and an improved understanding of digital marketing strategies. Participants should bring an interest in technical setup, strategic planning, and analysis to get the maximum benefit from the course.
Contents:
Describe what search engine advertising is and explain its opportunities and limitations.
Draw on an understanding of the technical setup of Google Ads.
Explain why specific goals and an understanding of the purchase decision process (customer journey) of your target audience are essential.
Explain what the term keywords means.
Distinguish between different campaign types in Google Ads with their advantages and disadvantages.
Describe how responsive ads are structured and explain the rules to be observed.
Show what the quality factor is and know how you can apply it to your ads.
Explain who should use Google Shopping.
Set up a display campaign.
Plan a good Google Ads setup for your company – in-house, with an agency, with freelancers, or as a combination.
Who offers this course?
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OMR Education is a professional continuing education platform focusing on online marketing and digital business. It offers flexible, practice-oriented e-learning courses, online seminars, and subsidized continuing education programs developed by over 500 digital experts. With an innovative learning concept that combines live sessions, Q&A, community exchange, and on-demand access, OMR Education enables working professionals to continue their education independently of time and place. The courses convey current expert knowledge, promote sustainable learning, and offer recognized certificates.
