The continuing education course "Recruiting & AI Expert:in" teaches you the basics of successful recruiting. At the same time, you learn how AI can support you in talent acquisition. You explore recruiting processes, tools, and current challenges such as the shortage of skilled workers.
At the beginning, you get an overview of AI trends and learn the basics of AI, machine learning, and generative AI. Then you analyze the classic recruiting process and the candidate journey, with and without AI support.
You develop requirement profiles and formulate inclusive, target-group-oriented job ads using AI tools like ChatGPT or Jasper. For active sourcing, you create Boolean search strings and candidate personas for platforms like LinkedIn.
Other topics include interview and selection processes, employer branding, onboarding, and retention. Finally, it covers legal and ethical aspects of using AI. Data and analytics in recruiting are also included, such as metrics like time-to-hire.
The course consists of eleven live webinars of 90 minutes each, which you attend via the Zoom platform. After each sub-course, you complete a practice-oriented quiz. You can watch missed webinars as recordings in the learning portal.
The continuing education course is aimed at specialists and managers from recruiting, HR management, and personnel marketing. Beginners without prior knowledge of generative AI or recruiting tech are also welcome. The instructor is Stephanie Bergmann from Lidl Stiftung.
After passing the quiz, you receive a certificate of completion from Quadriga Hochschule. You do not need paid access to AI tools to participate.
