The TikTok Ads Seminar offers comprehensive continuing education for anyone who wants to run effective ads on TikTok. Participants first learn the status quo of the platform and get an overview of what is currently trending and what they can expect from TikTok Ads. A key aspect of the seminar is setting up a TikTok Ads account and connecting it with TikTok for Business.
A central topic of the seminar is TikTok's creative approach: „Don’t make Ads, make TikToks!“ This teaches how to develop creative content that seamlessly integrates into the platform. Participants learn which basic principles must be observed and which (AI) tools can make everyday work easier.
In the area of formats & goals, it is explained which goals can be pursued with TikTok Ads and how they can be used strategically in the tunnel approach. The various self-service, auction, and special formats that can be booked are discussed.
A targeting special provides insights into how to best find your target audience on TikTok and explains the TikTok Pixel and the various tracking options.
The seminar also provides comprehensive information on reporting options, including relevant KPIs, analysis tools, and optimization possibilities to maximize campaign success.
Participants benefit from best practices and insights from two years of TikTok advertising, which is confirmed by a high recommendation rate of over 98%. The seminar is offered in certified MBA quality and can also be completed as part of the continuing education to become a Certified Digital Marketing Manager. The number of participants is limited to a maximum of 15, which enables intensive support and answering specific questions.
The benefits of participation are acquiring practical knowledge, comprehensive materials for review, and flexible participant options, including the possibility of state funding through ISO 9001 certification.
Interests that can be advantageous are a basic interest in digital marketing, a creative streak for content development, and an analytical mindset to optimize campaigns and measure success.